Thoughtful design. Practical delivery.

XEROX

Solid Ink Catalogue for Corporate Sales

I developed a catalogue to introduce Xerox’s solid ink printers to corporate clients. I gathered product information and technical specifications, then planned the page structure and created mockups to turn that information into a clear sales story.

The creative direction centred on bold, powerful colour, while explaining the equipment’s versatility and ease of use. I also highlighted its wax-based solid ink technology and environmental features as part of the product’s value proposition.

My involvement combined product research, content planning, visual storytelling and catalogue design, giving the corporate sales team a focused way to present the new equipment to business customers.

SEALY

2025 Product Launch Presentation

I worked directly with Sealy’s brand manager to develop a presentation introducing new products for the 2025 launch. It needed to help sales representatives understand the range and give them a clear, professional resource they could also present to clients in their territories.

I translated the product information into a structured visual story, with consistent slide layouts and a clear hierarchy. Throughout the design, I followed Sealy’s brand guidelines, established styles and approved photography to keep the presentation aligned with the brand.

TEMPUR-PEDIC

Retail Banners, from Design to Installation

I managed the retail banner project from design through installation. I developed the artwork and worked directly with the client to review the designs, confirm their requirements and secure approval before production.

Once approved, I sent the artwork to one of our selected printing partners for production, then coordinated installation at the retail store. My role brought together design, client communication and production coordination to carry the approved concept through to the finished display.